Iceland

What you need to know about us ...

Our business focus has always been simple: Great service, great products and great value for money, provided by an extraordinary team of people.

So far we’ve had 45 years of keeping our customers satisfied, and our awards tell us we’re good at keeping more than 23,000 staff happy across 800+ locations.

We are straight talking, open, honest and direct (and we hate management speak).

Our vision? To keep doing what we do so well for more customers in more stores…

What we've done so far ...

We don't like to boast - but we've got a lot
to be proud of!

- Iceland named Britain's best online store in Which? 2016 annual supermarket survey
- Sunday Times Best Big Companies: No 1 position twice (2012 & 2014)
- Sunday Times Best Big Companies: Lifetime Achievement Award for five consecutive years in the top 10
- 3rd in WHICH Best Supermarket 2014
- 2nd in WHICH Online Supermarket 2014
- Best High Street Retailer to work for
- Top 10 in the UK Customer Satisfaction Index
- A sweep of prizes annually at the British Frozen Food Federation Awards for excellent product quality and innovation

We've had some Pioneering moments too - removing artificial colours and flavours from our foods and bringing out the first GM-free own label range.

And we created the first free Home Delivery service and our legendary Bonus Card ...