Fashion retailer GAP has announced that it has appointed Brian Goldner, CEO of Hasbro to join its board of directors.

Mr Goldner has been bought in to help GAP turn around its falling sales figures as the business has reported a loss in revenue and profit for five consecutive quarters. Mr Goldner has a reputation of transforming Hasbro’s sales figures. He also helped reinvent the company’s digital strategy including ecommerce and marketing.
Following the appointment of Mr Goldner, GAP has projected profits above the analysts guesstimates and are hoping that he can present similar strategies for GAP’s sales turnaround.

Bob Fisher, board of directors’ chairman at Gap, said: “Brian’s ability to drive transformative change is impressive, as his leadership has enabled Hasbro to emerge as one of the most profitable and forward-thinking companies in the toy and game industry. We look forward to leveraging Brian’s drive for innovation, as we accelerate our efforts to win in this next era of retail.”