It has been revealed that Yoox Net-a-Porter Group and Disney have joined forces to launch its first-ever online fashion store and will offer designer collaborations including characters from Disney Pixar, Star Wars franchises, Marvel and The Walt Disney Company.
Ranges available will be Vans’ Toy Story footwear range, Olympia Le Tan’s Alice in Wonderland clothing and Kenzo’s Jungle Book sweaters.
Francesca Gianesin, Walt Disney Company fashion vice president, said: "At The Walt Disney Company we like to push the boundaries by creating groundbreaking designs which blur the line between conventional products and art, taking creativity to a whole new level."
“Our collaboration with Yoox is grounded in Disney’s ‘consumer first’ strategy and our insights and knowledge of the adult consumer.
"We know what this demographic wants and through Yoox we are now delivering it, ensuring they have access to the product they want, when they want it.
“We are confident that our collections will surprise and delight Yoox’s customer base and we look forward to bringing a bit of Disney magic to their lives."
Adding his comment, Federico Marchetti, chief executive and founder of Yoox, said: "Disney’s playful imagination was a great inspiration when I invented Yoox in 1999, so today it is an enormous pleasure to combine Disney’s timeless brand with Yoox’s innovative spirit, further delighting our customers with creative content and hard-to-find products."
