Tesco will be donating the profits from its increase in ice sales due to the ice bucket challenges to the Motor Neurone Disease Association.

The donation, which currently stands at £20,000, is expected to increase after further ice sales over the weekend.

Tesco saw its sales of over 36 million individual ice cubes over the last week alone with more ice going into stores this week to meet demand.

Greg Sage, community director for Tesco, said: “The ice bucket challenge has done an amazing job of raising awareness of motor neurone disease – an incredible number of people all over the world have taken part, including a huge number of Tesco colleagues.

“We’ve seen a big increase in sales of bags of ice as a direct result of this phenomenon, and we want the Motor Neurone Disease Association to be the ones to benefit. That’s why today we’ve pledged to donate the extra profits we make to them, and we nominate Sainsbury’s, Asda and Morrison’s to do the same!”