Waitrose is calling on staff and customers for their Christmas TV advert this year in a new initiative called 'Donate Your Voice', which launches this week.
The supermarket is urging members of the public to form a virtual choir and sing the soundtrack for its Christmas advert, which this year will be Dolly Parton’s song ‘Try’.
The song will be available to download as a single with 100% of the profits going to charity.
Rupert Thomas, Waitrose marketing director, said: “We really hope ‘Donate Your Voice’ will put the fun into fundraising for the festive season, especially with the growing popularity of people joining a choir. Not only will we be able to create a totally unique soundtrack which has never been produced for advertising in this way before, but the public will be raising much needed funds for three fantastic causes.”
