Argos has teamed up with Bose to enable it to sell Bose speakers and headphones in its stores and online.
Customers will be able to purchase Bose headphones, Bluetooth speakers, docking stations and the newly updated SoundTouch range.
The ‘GET SET GO ARGOS’ campaign highlights the wide range of brands shoppers might not expect to find at Argos and signals its shift to become a digital retail leader. This announcement comes as Argos launches a multi-million pound advertising campaign.
Argos key brands buying manager, Fay Williams, said: “Music sounds so much better when listened to through premium audio systems, home cinema systems and quality headphones.”
Phil Carpenter, UK managing director at Bose, added: “Our aim is to bring quality sounds to as wide an audience as possible and we believe that through our partnership with Argos we will increase our potential reach in the market whilst maintaining the uniqueness of our brand.”
