ASOS has announced that it is in collaboration with GB’s Paralympics team to create the formalwear for Rio 2016.
The e-tailer is working with the British Paralympics Association to create “stylish” and “unique” clothing for the team to wear at the Rio de Janeiro opening ceremony and has had lots of input from athletes such as Sam Ruddock, Jordanne Whiley, Lauren Steadman and Will Bayley.
In a comment, ASOS said its design team will use their “expertise in celebrating individuality whilst designing for a range of body types to create the team’s formalwear.”
Nick Robertson, the boss of ASOS also said “We are proud to be the formalwear supplier for the Paralympics GB team. We are excited at the opportunity to showcase the very best of our design house by creating a fashionable moment for the team. At ASOS we believe fashion is democratic and what better platform to celebrate than this?”
Meanwhile chief executive of the BPA, Tim Hollingsworth said “Working with ASOS, we have an opportunity to take a fresh look at our approach to formalwear for Rio over the next 500 days, and develop fashionable, stylish designs unique to Paralympics GB.”
