American global coffee company Starbucks has announced a partnership with music streaming service Spotify.
The coffee giant stopped selling physical music formats three months prior to this announcement, which links customers to exclusive content.
Loyalty members will have access to Starbucks music on Spotify and among other benefits will have input on in-store playlists. The joint venture will launch company-owned stores in the States, followed by Canada and the UK.
Starbucks' employees will receive a Spotify Premium subscription.
Howard Schultz, chairman and CEO of Starbucks said: "For over forty years, music has played a vital role in Starbucks Third Place experience – inspiring our partners and customers in unexpected ways that have helped to shape the global pop culture. And we are delighted and honoured to bring Spotify directly to our customers,"
“We’re really making the barista the D.J. here,” added Spotify Boss Daniel Ek, although customers will also be able to suggest songs for the playlist.
