Luxury cosmetics brand NARS is to open a 900 sq ft store in the ‘beauty quarter’ on Covent Garden’s King Street this summer.

Bethan Williams, managing director for NARS UK and Ireland, said: “Covent Garden has become the epicentre for luxury beauty, and we are thrilled to be opening our first UK-based freestanding boutique there.”

NARS will join the debut UK standalone store from Charlotte Tilbury, which opened last year to great acclaim and a new store from Italian professional cosmetics brand Kiko Milano.

Sarah-Jane Curtis, director of Capco Covent Garden, said: “King Street continues to go from strength to strength and we are delighted to welcome the latest luxury beauty brand to the estate. It is an exciting time for Covent Garden as a leading global retail destination for brands and consumers and the arrival of NARS is further confirmation of our status as London’s number one beauty quarter."