Retail Human Resources plc
McDonalds introduces first new hamburger since 2001
03 July 2009 09:28
McDonalds is introducing an Angus Burger, its first new line of hamburgers since 2001. The new line of three Angus burgers, which will initially launch in the US, are one-third of a pound each and priced at $4. The premium offer has been in development for around two years after franchisees in Southern California asked for a more upmarket product to compete with regional burger chains.
In addition to Angus beef, the new burgers feature a braided sesame seed bun, a thicker tomato slice and red onion.
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