M&S launches new TV app
03 February 2012 11:18
Marks & Spencer has announced that it has agreed a deal with Samsung to launch an app on the electronics manufacturer's Smart TV. Samsung has been one of the first to bring the sort of apps found on smart phones or tablet computers to a television and M&S will be the first retailer to provide an app for the system.
Customers using the app will be able to preview items across a range of product categories as well as receive shopping advice and trend information. Initially at least, however, the app won't enable actual purchases via the Smart TV, although the technology to allow for such a development is not thought to be very far off.
Susan Aubrey-Cound, director for new channels at Marks & Spencer, commented: "We're continually exploring innovative, new ways to engage and interact with our customers.
"This app enables customers to discover more about our products and innovations from the comfort of their living rooms, whilst supporting our broader marketing channels."
Guy Kinnell, marketing director for TV, Samsung UK commented: "The development of the M&S Smart TV App highlights the popularity of Smart TV as the most immersive and interactive format for consumers.
"The M&S Smart TV App brings new lifestyle content from a trusted consumer brand, as well as give people a snapshot of how consumers will be able to shop in the future."
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