According to website, TopCashBack, British millennial shoppers are the most adept at getting discounted prices from online retailers. 91% of the group are able to get themselves better deals using techniques such as leaving items in their virtual baskets for several days, waiting for the retailers to offer them discounted codes. Approximately six out of ten of these shoppers have also contacted sellers directly to request discounts, however it has also been revealed that older shoppers are better at getting similar discounts directly in-store, with more than half being able to haggle down prices.