The wide-eyed children filling Hamleys today share something very special with our founder. A love of toys. Let's travel back in time to meet him.
Growing up in Bodmin, Cornwall, William Hamley might have become a tin miner. Or a fisherman. But William had other ideas. He dreamed of opening the best toy shop in the world. In 1760, he did, cramming 'Noah's Ark' with every kind of toy, from rag dolls to tin soldiers.
Over the street-sellers' calls and horses' hooves ringing on the cobbles, you could just make out the delighted cries of children as they approached the window.
Arriving back in the present, we find Hamleys in its famous location at 188-196 Regent Street. Step over the threshold and you enter a world of joy and wonder.
Over the squeaking, bleeping, whizzing and chiming of toys, you hear children laughing excitedly as they goggle at the sheer choice over our seven floors of toys and games.
The toys may have changed, but if he were here today, we're sure William Hamley would recognise the same delighted faces as he guided you round the shop he dreamt of as a boy. Welcome to Hamleys.
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