Bluewater Shopping Centre has welcomed two new international brands to its line-up; luxury accessories brand Coach and US fashion jewellery brand, Alex and Ani. 

Bluewater has already announced that Kate Spade New York will join its line-up later in the year. Other additions this year have included Neal’s Yard, Godiva, Smashbox and Missguided.

Portfolio director at Landsec, the co-owner and asset manager of Bluewater, Russell Loveland said: “We are always looking to drive our premium offer to appeal to the affluent catchment. The openings of Coach and kate spade new york launching late this year, in addition to Alex and Ani, significantly enhance Bluewater’s overall line-up of leading national and international retailers and further strengthen Bluewater’s position as Europe’s leading retail and leisure destination.”