John Lewis has continued tradition by releasing a heart-warming Christmas advert.
This year the advert features Sir Elton John singing his hit song ‘Your Song’.
The John Lewis advertising team went through 300 scripts before finding the one that will capture the nation’s hearts and kick start the Christmas shopping period during the tough times on the high street.
The advert features Sir Elton playing Your Song at his first piano in a mock-up of the living room of his London home. It also charts the stars rise to success starting at school and performing pub gigs in his hometown, Pinner.
Craig Inglis, the customer director at John Lewis & Partners said: “We’ve been doing John Lewis Christmas ads for some time now and what’s on my mind is how we move it on creatively but hold on to the heart of what makes them special,”
“I hope audiences will watch this and really enjoy the national treasure that is Elton John.”
