Musclefood has named Gareth Jones as its new chief executive officer.

Jones’ previous roles include deputy chief executive of Shop Direct and Chief Executive for Missguided.  He will take over from Musclefood founder Darren Beale as soon as he takes up his new part time non-executive role.

Commenting on the appointment, Beale said: “We are very fortunate to have found someone of Gareth Jones’s calibre,”

“Gareth brings experience in developing a scalable technology platform at very.co.uk something our business will benefit from greatly as we continue to deliver our vision to make healthy living accessible to everyone.

“As we start to scale our team, infrastructure, production and technology, Gareth’s experience and expertise in this area will be invaluable.”