Open to all customers, the H&M Club will be available on the HM App where H&M Club members will be rewarded with one point for every pound spent both in-store and online which can then unlock exclusive offers and brand experiences.
Other benefits include a special 25% birthday discount, exclusive previews of upcoming collections, free online delivery, goody bags and freebies as well as the chance to attend global launch events and exclusive parties for collaborations and campaigns.
H&M Club points will be added automatically when a customer shops online. If customers buy something in-store, they simply present their smartphone at the till point. Users can access the H&M Club dashboard via the app or online for an overview of point status and offers available.
