High street fashion retailer H&M has launched a dedicated store on Chinese ecommerce platform Tmall.
The retailer said the new partnership is designed to strengthen its position in mainland China and complement both its online presence and 400 bricks-and-mortar stores in the country.
H&M opened its first store in China in 2007 and launched its online shopping site in 2014. The retailer said its Monki brand had fared well in China since its launch on Tmall and the collaboration between the two groups is now being extended to include both the H&M brand and H&M Home.
Magnus Olsson, country manager of H&M Greater China, said: “We are very happy to extend our collaboration with Alibaba by launching H&M and H&M Home on Tmall. Starting today, the launch on Tmall will allow H&M to be even more accessible for customers in Mainland China by complementing our existing physical stores and digital store.”
H&M is also in discussions regarding the launch of its remaining brands on Tmall.
