Selfridges is the first department store in the world to unveil its annual Christmas window display – more than two months before Christmas.
Launched today, the window follows a “With Love From…” theme. The stores interiors will also be decorated with over 85,000 baubles, 200 Christmas trees and 65,000 pieces of confetti.
A second selection of Christmas windows will be revealed at the end of November, making it the first time in Selfridges’ history that the store’s festive windows are launched in two stages.
This year’s theme took a team of nearly 500 specialists to produce and over 100 people to put the windows together.
Selfridges head of windows, Hannah Emslie said: “We love to pull out all our creative stops and come up with Christmas displays, from our windows to our in-store decorations, which not only capture the spirit of Christmas but also the spirit of Selfridges with its bias to surprise and its unique sense of fun.
“This year our ‘With Love From’ theme is also celebrating the spirit of London, Birmingham and Manchester where Selfridges has its stores. But beyond this, we want to present a picture of people coming together at Christmas in the name of love, and taking part in a party where everyone is invited, regardless of where they come from.”
