In a bid to boost ongoing online engagement whilst launching a mobile wallet pass to support its campaign aims to end cosmetic animal testing worldwide, the Body Shop has announced its working with agency Urban Airship. Harriet Williams, Chief Digital Officer at The Body Shop said “Mobile wallet passes offer us the perfect vehicle to spread the word and grow support for our efforts to end cosmetic animal testing globally once and for all.” Urban Airship said that it felt like The Body Shop campaign will offer an example of how easily mobile wallets can be used to engage with audiences.