Six months ahead of schedule, the Westfield London shopping centre has launched the first phase opening of its £600 million expansion which includes John Lewis’ new 50th department store.

Throughout 2018, the 740,000 square feet expansion will see the opening of more than 90 new shops, cafes, restaurants and leisure outlets.

The John Lewis store is a key feature of the expansion with the full line shop spanning four levels across 230,000 square feet.

Paula Nickolds, managing director of John Lewis, said: “We're thrilled to be the anchor shop in the extension of this world leading shopping and leisure destination.

“Our 50th shop demonstrates our latest thinking and we will offer customers something quite different. It’s also where we can build a far more personal relationship with our customers - bringing together the very best of our service with our outstanding partners."

New fashion retailers joining the expansion include Primark, Urban Revivo, Boden, Bravissimo, Stradivarius, Frencheye, Emperor and Charles Tyrwhitt. 

In addition to strengthening its homewares offer with West Elm, Bo Concept, DFS and Raft, Westfield London will also be adding to its health and beauty proposition with Space NK, Urban Decay, a new Boots shop, an expanded Lush and new stores from Molton Brown, Miller Harris, Penhaligons and Blink Brow Bar.

Meanwhile, H&M, The White Company, Monsoon, Mango, Guess, UGG, Cath Kidston, Pull & Bear and Bershka will all be launching bigger and enhanced stores within the expansion.

Peter Miller, chief operating officer of Westfield Europe, said: “The further investment ahead of the centre’s 10th anniversary year, is testimony to the strength of Westfield London which experiences high retail demand for space from luxury and high street brands looking to house their flagship stores, along with first to market dining and leisure concepts."