Phil Lewis, former Ralph Lauren director has been appointed as the new director of digital experience at British lifestyle brand Boden.
Previous to Boden, Lewis was senior director of product management and ecommerce at the luxury brand since 2013 and before that he was managing consultant at IMB Australia, then Hong Kong for six years.
Penny Herriman, Boden brand director, commented: “We are looking forward to welcoming Phil to Boden. We put the brand at the heart of everything we do, and that includes the digital experience. We aim to provide the customer with a brilliant brand experience at every point and this new appointment will further strengthen this area of our business.”
