Flash sale site MySale has announced that it has acquired 60% of Invitetobuy.dk in Demark, creating a partnership that will spearhead its European expansion. Terms of the transaction were not disclosed.

Invitetobuy operates Denmark's leading online shopping club, providing over 150,000 members with exclusive access to well-known Danish and international brands such as Pandora and Ecco for 30 to 80% below normal retail price. It was established in 2010 and recently acquired Agoodsale.dk.

Jamie Jackson, MySale's founder and executive vice-chairman, said: "Following our IPO earlier this year and recent website launches in the USA and UK, we are delighted to announce today's partnership with Invitetobuy. It marks an important step in our development as a group as we continue to expand our global offering and serves as the springboard for bringing the MySale brand to the Scandinavian market. We have an established position in Asia and are growing in the US and are looking to grow our position in Europe."