Shares in Starbucks fell almost 5% as it failed to meet analysts’ forecasts on sales in the three months to September 28th.

The firm said that traffic increased by 1% in the period, lifting sales 5% in its American branches open for at least 13 months, although this fell short of expectations of 6.2% despite promotions such as free giveaways and breakfast offers.

The news comes on the heels of similarly disappointing results from McDonald's Corp and Dunkin' Donuts parent Dunkin' Brands which are competing with Starbucks for the lucrative breakfast market.