Maplin is expecting a 150% increase in sales this week compared to last years’ Black Friday.
The electronics retailer is offering its customers a week of sales with some prices reduced by more than 70%. Maplin has increased its stock levels by 200% on popular product ranges to ensure high demands are met.
Oliver Meakin, CEO of Maplin said: “Black Friday is now a key UK shopping date and is changing the way our customers plan their Christmas shopping.
“Following the success of our Black Friday promotion last year and based on customer feedback, we increased our range of offers and the number of products and are expecting a significant increase in online traffic. We have some incredible deals lined up as customers are using Black Friday to secure strong bargains ahead of the Christmas rush and we expect sales to be up 150% on last year by the end of Black Friday.”
This year, children’s toys and adult gadgets are a main focus for the chain, in comparison to heaters and Dyson vacuum cleaners that were popular in 2014.
As consumer awareness of Black Friday has been heightened in the past year, Maplin is poised for higher demand and sales over this discounting period.
Visa Europe reported its Black Friday predictions last week, stating that the company is anticipating £721 million to be spent online and £1.19 billion in store on Friday.
