Plans to screen London Fashion Week to over 35 million people around the country this February have been announced today.
Footage from the celebrated fashion event will be shown on 60 screens between 15th – 23rd February for the first time in Manchester, Liverpool, Leeds, Glasgow, Edinburgh, Birmingham and Bristol, as well as Holland Park roundabout, Two Towers West, Westfield and Canary Wharf.
Chief executive of the British Fashion Council, Caroline Rush, said: "Collaborating with (boutique media company) Ocean Outdoor means that we are able to bring British talent and London Fashion Week to more people than ever before. At a time when many conversations are taking place around connecting fashion weeks with consumers, this is a perfect opportunity to reach both new and existing fashion fans throughout the UK."
