Next discount brand set for first store?
10 July 2006 09:12
Reports have emerged that fashion retailer Next is set to launch a standalone store for its value brand Lime. It is understood that an existing Next store will be converted into a Lime format later this year, although it remains moot whether this is a pilot for a potential roll out of further stores – Next has poured water on this idea. Nevertheless, the likes of Primark, Peacocks and Matalan will undoubtedly be keeping a close eye on Simon Wolfson’s company over the next few months.
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