JJB Sports acquires the Original Shoe Company
18 December 2007 09:24
JJB Sports has announced that it has acquired the Original Shoe Company from Sports Direct International for £5 million in cash.
The Original Shoe Company sells a range of branded lifestyle clothing and footwear, with its premium clothing brands including Ben Sherman, Henri Lloyd, adidas Originals and Timberland whilst its footwear includes trainers and other leisure footwear from brands such as Lacoste, K-Swiss, Caterpillar, Converse and Timberland.
Commenting on the acquisition, Chris Ronnie, chief executive of JJB said: "The aspirational and lifestyle end of the market, within which the Original Shoe Company operates, offers us opportunities and will allow us to access new customers and compete more effectively with other players in this area, such as JD, without diluting JJB's strategy of being 'Serious about Sport".
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