Retail Human Resources plc
Polo Ralph Lauren launches m-commerce site
20 August 2008 10:04
Iconic fashion brand Polo Ralph Lauren has become the first in the luxury sector to launch a mobile commerce site. Initially only open to US customers, m.ralphlauren.com is offering the brand's US Open collection and its RL Classics to begin with but further lines are expected to be added in due course. The move was described as the "natural next step" for Polo Ralph Lauren to engage with its customers.
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