Morrisons backs England World Cup bid
25 February 2010 09:49
Morrisons has signed up as a supporter of England's bid to host the 2018 or 2022 World Cup. BT and PricewaterhouseCoopers have already announced their backing.
England is one of eight bids to hold the 2018 tournament and one of 10 to stage the 2022 competition, with the decision for both tournaments made by Fifa in Zurich in December 2010.
Mark Gunter, group retail director at Morrisons, said: "We're sure that our customers would be delighted if the World Cup came to England in 2018, and by becoming a commercial partner we can help them to play their part in supporting the bid".
The sum of money that the supermarket chain is paying to be associated with the bid has not been revealed.
From March 8th, football fans will be able to sign up in store to show their support for the 2018 World Cup.
Andy Anson, chief executive of the 2018 bid, said the deal would help gather "further support from millions of people right across the country".
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