Debenhams signs disabled model to front fashion campaign
26 February 2010 10:02
Principles by Ben de Lisi has signed a disabled model to feature in its fashion campaign in the windows of Debenhams and online.
Shannon Murray, who is confined to a wheelchair after she broke her neck in her teens, said: "I think this is a fabulous step forward by Debenhams and I'm proud to be part of such a big move towards positive representation of disability in high street fashion."
Miss Murray joins three other women for the campaign - size 16 model Kate Fullman, "petite" 5'4" model Tess Montgomery and size 10 model Tokumbo Daniel.
Last week Debenhams launched a trial of size 16 mannequins in its store windows.
Debenhams deputy chief executive Michael Sharp said: "We cater for women of all shapes and sizes, young and old, non-disabled and disabled, so we wanted our windows to reflect this choice."
The campaign is in partnership with the television show How To Look Good Naked fronted by stylist Gok Wan, who said: "We in the UK have the best high street in the world. It's a multi-million pound industry that needs to recognise all shapes, sizes and disabilities".
Debenhams will use the images in its Glasgow, Guildford, Oxford Street and Nottingham branches with the intention of extending the campaign across all stores. The retailer said it was committed to using disabled models in future campaigns.
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