Extra strong Marmite to go on sale
01 March 2010 09:33
An extra-strong version of Marmite is to go on sale this month, Marmite Extra Old.
The new product has been matured for 28 days, four times longer than standard Marmite, and will hit the shelves on March 8th.
The manufacturer says that the longer maturing period allows the flavour and texture to intensify, creating a spread so strong and full-bodied it can "only be for the most devoted of lovers".
The XO recipe was developed with the help of the "Marmararti" - a group of committed and vocal Marmite fanatics who tried samples and gave feedback on the flavour.
Marmite developer Grahame Walker said: "XO was created purely for passionate lovers to indulge.
"Whilst the overall characteristics are the same as the original recipe, the specifically developed formulation and longer maturation period allows the flavour and thicker texture to develop to a much higher level.
"The resultant blend creates an intense sensory experience that can only be appreciated by the most extreme Marmite devotees".
Marmite XO has an RRP of £3.99 and comes in a black and gold jar housed in a black presentation box.
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