Delia Smith and Heston Blumenthal to launch new ad campaign for Waitrose
04 March 2010 09:52
Delia Smith and Heston Blumenthal are to launch a new advertising campaign for Waitrose, acting as 'food ambassadors' for the brand.
On working with Waitrose, Delia said: "After many years of communicating recipes I am delighted that now everyone who follows them will be absolutely certain of being able to find all the ingredients".
Heston added: "I am very excited about my relationship with Waitrose who share my love of great food and drink - I'm looking forward to working with them and their exceptional group of farmers and producers. I'm also excited about sharing some great practical tips, ideas and recipes with the home cook, to encourage us all to get the best out of our ingredients, and hopefully add some fun and excitement to the weekly shop".
The campaign will launch towards the end of March.
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