Aldi and Lidl see market share soar
03 February 2011 10:12
Budget chains Aldi and Lidl have seen their respective market share soar in the three months to January 23rd as consumers tightened their purse strings.
In the latest figures from Kantar Worldpanel, Aldi's market share increased from 2.9% to 3.1% in the 12-week period compared to the year before – an increase of 6.9%. Meanwhile, Lidl's share rose from 2.2% to 2.4% - an increase of 9.1%.
The increases are more than twice the rate of the overall grocery market.
Of the Big Four, Sainsbury's increased its market share by 5.7% to 16.6% while Asda and Tesco maintained market share by growing at the same pace as the overall market.
Edward Garner, communication director at Kantar, said: "Waitrose continues to benefit from strong sales at Christmas, boosted by new shoppers this year at both existing and new stores. However, with a group of shoppers tightening their purse strings and seeking value we're also seeing a counter trend at the other end of the retail scale.
"Although January is not traditionally a strong period for the discounters, Aldi and Lidl have posted near 10% growth and lifted the total discounters' market share from 5.9% last year to 6.1% in the latest period."
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