ASOS Fashion Finder Launches
01 March 2011 09:49
Online retailer ASOS has launched its Fashion Finder – a new platform running alongside the existing ASOS website, bringing high-street stores, midmarket brands and luxury labels together.
The move sees ASOS working with other retailers on a commission-based model that will apply to all transactions and offering customers a further access point to shop both ASOS and other fashion brands.
The Fashion Finder will host over fifty fashion names, including Mango, Urban Outfitters, Reiss, French Connection and Ted Baker, alongside fashion emporiums including Liberty, Browns and Coggles. The footwear offer will feature Kurt Geiger and Office, while My-Wardrobe.com and farfetch.com will lead the online-only retailers.
Both users and retailers will be encouraged to personalise their own content through the creation of outfits, look books and fashion videos, inspired by catwalk trends, for others within the ASOS Fashion Finder community to rate and comment on.
ASOS CEO, Nick Robertson, stated: "We are always looking for new and better ways for our customers to discover fashion online. ASOS Fashion Finder will feature the very best fashion from around the world all in one place."
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