Topshop launches "secret" pop-up concept
26 May 2011 10:05
Topshop has announced launch of its first ever pop-up Secret Store concept in its Oxford Circus and New York stores from today, featuring Topshop Boutique and designer collaboration pieces. Contributing designers have produced pieces that they wouldn't have the chance to produce as part of their main line.
Madelaine Evans, head of buying at Topshop commented: "We're thrilled to be the first high street store to introduce a pop-up concept space of this nature. It's an exciting project for Topshop and I hope it will surprise and delight customers both old and new.
"It's a great opportunity for the designers we collaborate with to produce something unusual that they've not done before, and also a chance for our in-house design team to let their imaginations run riot."
The Secret Store will feature a number of Designers for Topshop, including Meadham Kirchhoff, Nasir Mazhar, Maria Francesca Pepe, Emma Cook, Ann-Sofie Back, Michael Van Der Ham and Pamela Love.
The Topshop Boutique in-house team have also produced a collection of bags and clothing especially for the Secret Store, which will be available alongside some other "surprises".
The Secret Store is a temporary feature in the Oxford Circus and New York flagship stores, for two weeks only, from today.
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