Polaroid launches sunglasses competition
09 June 2011 09:30
Polaroid Eyewear is encouraging students, professionals and design aficionados to design a pair of sunglasses inspired by trends from past or future decades – between 1930 and 2020.
Polaroid Eyewear will produce the best designs under its Best Under The Sun signature sunglass collection, which will launched globally in spring 2013.
"The Polaroid Best Under The Sun collection celebrates the brand's history of creating high fashion sunglasses and the contest is our way of forging strong ties with consumers who connect with our heritage," said Jerry Dreifuss, global marketing manager of Polaroid Eyewear.
The first Best Under The Sun collection was launched in spring 2011 with 10 original designs from the Polaroid archives featuring sunglasses from the 1930s to the 1980s.
Participants can submit their designs online from July 1st to September 30th, 2011 and can sign up for the contest starting today. Submissions will be featured on the Polaroid "Best Under The Sun" webpage and Facebook page.
The online community along with an expert jury at Polaroid Eyewear will select up to 10 best designs and the winners will be announced by April 2012.
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