ASOS launches Cheryl Cole clothing auction for charity
14 June 2011 10:04
ASOS has launched the Cheryl Cole Foundation's first fundraising event, a 'lowest unique bid' auction.
In a statement, ASOS said that in the three hours since the auction went live, there has already been a frenzy of bids reaching over 6,500 at a rate of 50 per minute, with a new dress dropping in every weekday over the next two weeks.
Dedicated to supporting projects in the North East spearheaded by youth charity The Prince's Trust the Cheryl Cole Foundation is raising funds to help disadvantaged young people from the region - birthplace of the singer.
Cheryl Cole commented: "As we are still in the early planning stages for my Foundation, we're still working out what the fundraising events will be. However, when I was clearing out my wardrobe it occurred to me that the clothes I was bagging up for charity could now benefit my own charity, which is really how the idea for the clothes auction started."
All proceeds raised through the clothes auction will be matched by ASOS Foundation - doubling the amount raised.
Rob Bready, ASOS product and trading director, says: "As an online fashion retailer with an audience of young adults,
ASOS is always keen to support charitable initiatives that benefit or resonate with our customer. So working with the Cheryl Cole Foundation, which is supporting the Prince's Trust - one of ASOS Foundation's existing partners - is a pleasure."
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