Early summer brings success for Sainsbury’s
15 June 2011 09:59
Sainsbury's hailed a solid sales performance in a challenging environment today as it benefited from Easter, the royal wedding and record-breaking warm weather.
The UK's third biggest supermarket recorded 1.9% sales growth excluding fuel and the impact of new stores but including VAT in the 12 weeks to June 11th. Tesco yesterday reported an equivalent figure of 1% growth.
The company said general merchandise and clothing grew faster than food as it had its best quarter ever for childrenswear and became the number one retailer for the DVD of Oscar-winner The King's Speech.
The royal wedding saw the supermarket sell nearly 300 miles of bunting, 159,000 flags and 49,000 mugs, while it also sold the most champagne ever recorded outside the Christmas period.
Sainsbury's focus on rapid expansion and general merchandise - or non-food sales – has paid off over the last year as it frequently delivered stronger like-for-like growth than its rivals.
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