Sainsbury’s trials iPad trolleys
31 August 2011 09:48
A Sainsbury's store in Kensington, West London has fitted its trolleys with a tilting iPad holder and speakers in collaboration with broadcaster Sky.
The supermarket has indicated that it could roll out the initiative to other stores if the trial is successful.
The front bumpers of the trolleys are fitted with a proximity sensor in case shoppers get too close to other customers, as well as an onboard battery with a solar panel to ensure that the customer's iPad never runs out of power.
The trolleys have been developed by broadcaster Sky to highlight its Sky Go service, which allows iPad users to watch live sport or news on their portable devices.
Ian Burgess of Setwo Designs, who created the trolleys, said: "Being able to create a gadget that is practical yet innovative is often a challenge but I think with the trolley we've cracked it.
The trolley can be used in the traditional way for shopping yet streams the latest sports news easily."
Brett Hart, the supermarket's trolley buyer, said: "We strive to make our customers' lives simpler, which is why we're looking at these new trolleys."
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