Top Christmas toys announced

27 October 2011 10:04


This year's best-selling Christmas toys will be a mix of old and new, with many traditional favourites undergoing a "technological twist", the Toy Retailers Association (TRA) has predicted.

Unveiling its annual Dream Toys list, the TRA said 2011 had seen "amazing technological advancements" in the toy industry.

Its panel chose a list of the best 70 toys, predicting that the top 12 of that list will be this year's Christmas must-haves.

The list of 12 includes Hasbro's Let's Rock Elmo and Star Wars Ultimate Force Tech Lightsaber Assortment as well as an interactive alien and a two megapixel camera.

Fireman Sam also makes the top 12, along with a Ninjago Fire Temple from Lego and the LeapPad Explorer, an interactive learning tablet. Prices of toys on the list range from £18.99 to £91.99.

Gary Grant, chairman of the TRA's Dream Toys selection panel said: "This year we've seen some amazing technological advancements from the toy industry.

"This doesn't mean to say that the toys are 'techy'; rather that technology has been used to enrich the whole experience of play."

He added: "Throughout the top 70 toys we're also seeing a fantastic mix of the old and new - including traditional brands like Scalextric powering into 2012 with an Olympic inspired set, a board game of skill and action based on the phenomenon that is the Angry Birds app and classic characters such as Mickey Mouse brought bang up to date for today's savvy kids."

Retail news is updated every weekday and is provided courtesy of: The Appointment magazine

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