Men’s fashion retailer Moss Bros has announced that it will be investing millions in its suit hire service to help enhance future growth.

The investment is looking to target younger customers who, instead of only hiring suits for black tie events or weddings, will “rent” a suit for more everyday occurrences like a job interview.

This highlights many predictions that renting high-end clothes could be the next big thing in retail. 

The move is aimed to cap falling sales in luxury clothes by offering a low-priced shorter term option.