It has been announced that childrenswear retailer Mothercare has launched a new website for its customers as part of its digitally-led strategy.
The new site, with its new features and fresh look is aiming to help customers by making browsing, searching and purchasing quicker and easier.
Figures show that UK online sales have grown 15% over the last financial year which now accounts for 40% of total UK sales. Online traffic is made up of 84% from mobiles devices whilst online sales from mobiles is 60%.
Global brand and marketing director, Gary Kibble, said: “Underpinning our strategy is the aim to develop Mothercare into a truly digitally-led business. The launch of a slicker, faster and more user-friendly website along with a whole host of new features, product reviews and advice, is a key aspect of this.
“Our new platform also provides us with a great foundation for future development initiatives, so we can continue to evolve and enhance our customers’ digital experience.’’
