Capital.com has strengthened it's position in the European market

Capital.com has strengthened it's position in the European market by launching direct stock and ETF investing, marking a strategic evolution beyond its established focus on short‑term trading. This development reflects the company’s ambition to offer a more comprehensive multi‑asset experience to clients who want both flexibility and depth in how they manage their portfolios.

The new investment offering provides access to more than 2,280 US and European stocks and ETFs, including a wide selection of regional European companies. Clients can invest on a commission‑free, execution‑only basis, maintaining full control over their decisions while benefiting from a streamlined onboarding process consistent with the rest of the platform’s products.

By integrating long‑term investing into its existing suite of research, charting, and portfolio tools, Capital.com enables clients to apply the same analytical capabilities to both short‑term trades and long‑term holdings. As noted by Christoforos Soutzis, CEO Europe, many clients already combine these approaches, and this expansion ensures they can do so seamlessly within a single platform.

Europe is the first region to receive access to the new offering, with plans to extend stock and ETF investing to additional markets including the UAE and the UK in the coming months. This rollout underscores Capital.com’s commitment to delivering a unified, versatile investment environment that meets the evolving needs of modern investors.

RHR believes Capital.com’s expansion into long‑term investing is a smart and timely move. It gives clients a single platform for both active trading and long‑term portfolio building, making the overall experience more convenient and flexible. It also strengthens the company’s position in a competitive market by appealing to a wider range of investors.

What this means for hiring. Launching a new product in Europe, then the UAE and UK, takes product, compliance and marketing people in each market. Experience of investment products, not just trading, becomes more valuable.