Boux Avenue gives Guildford and Belfast stores a fresh new look

Boux Avenue gives Guildford and Belfast stores a fresh new look

Shopping for lingerie just got a little more stylish. Boux Avenue is continuing its investment in brick-and-mortar retail, with major refurbishments landing at its Guildford and Belfast stores.
The updated stores have been designed with a modern, customer-first approach, making the shopping experience feel more elevated from the moment you walk through the door. Expect sleek new storefronts, improved visibility into the store, contemporary signage and upgraded digital displays that bring the brand's collections to life.

Inside, the refresh continues with eco-friendly lighting, softer finishes and reimagined merchandising layouts designed to make browsing easier and more enjoyable. The result is a brighter, more welcoming space where customers can discover everything from everyday essentials to the latest lingerie and nightwear collections.

One of the standout upgrades is the redesigned concierge area. Located next to Boux Avenue's specialist fitting suites, the space now features a stylish semi-circular seating area, creating a more relaxed environment for shoppers. The fitting rooms continue to offer personalised lighting and call-button assistance, helping customers find the perfect fit with expert support on hand.

The Guildford store will officially reopen on 28th August, with Belfast following on 5th September.

These latest refurbishments are part of a wider rollout across the Boux Avenue estate. The retailer has already refreshed its Trafford Centre store in Manchester and its Bluewater location, while also expanding its footprint with the opening of a new Manchester Arndale store.

Alex Paphitis, Chief Operating Officer at Boux Avenue, says the investment reflects the brand's commitment to creating standout in-store experiences and supporting its long-term growth plans.
"These upgrades demonstrate our confidence in physical retail and the important role our stores play in delivering a seamless omnichannel experience," he said. "By combining inspiring store environments with the personalised service and expert bra fitting advice we're known for, we're ensuring customers enjoy the very best of Boux Avenue."

With fresh interiors, enhanced customer experiences and continued retail expansion, Boux Avenue is proving that great in-store shopping is far from going out of style. Whether you're a loyal customer or discovering the brand for the first time, these revamped stores are well worth a visit.