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16 Oct 2026 ● Paul Hargreaves

Dunelm, ProCook, Angling Direct and Victorian Plumbing grow

Dunelm focuses on loyalty

Dunelm reported first quarter sales of £433m, up 1.1%.

The retailer said trading was slower during the first six weeks of the quarter, partly due to exceptionally warm summer weather. Sales growth then accelerated to 4% later in the period as seasonal demand returned.

Some categories performed particularly well. Made to Measure and Cook & Dine both saw strong results, supported by product updates and category development.

Dunelm is also continuing to invest in its operations. This includes rolling out RFID technology in selected stores to improve stock accuracy and the customer experience.

The update also showed early progress against the retailer’s new three-year "Winning Hearts & Homes" strategy, which focuses on customer loyalty, customer spend and long-term growth.

ProCook grows online and in stores

ProCook reported second quarter sales of £24.1m, up 13.2%.

The retailer also achieved record first-half revenue of £39.7m, an increase of 16.3%.

While store footfall was affected during the hottest weeks of summer, ecommerce sales increased by 17.9%. This helped support overall growth despite the disruption seen across the wider retail sector.

ProCook continues to focus on both digital growth and physical expansion. New store openings, relocations and investment in updated store formats are part of that strategy.

Angling Direct expands loyalty scheme

Angling Direct reported revenue of £56.4m for the half year, up 5.1%.

The retailer also delivered double-digit growth in adjusted profit measures.

Its MyAD loyalty scheme continued to grow, with membership increasing by 16% to almost 700,000 members.

Both online and store sales increased during the period, showing continued growth across its omnichannel model.

Angling Direct also opened three new stores, underlining its continued investment in physical retail alongside digital channels.

Victorian Plumbing invests for growth

Victorian Plumbing reported revenue of £344m, an increase of 11%.

Growth was driven by higher customer orders, category expansion and diversification beyond its core bathroom offer.

Tiles and flooring was a standout area, with revenue growth of 76%.

The retailer has also continued to invest in infrastructure. Its distribution centre is helping improve efficiency while creating capacity for future growth.

Alongside development of the MFI brand and additional logistics capabilities, the business is building support for further expansion.

Across all four updates, a common theme emerges. Despite challenging trading conditions, these retailers are continuing to grow by investing in operations, technology, loyalty programmes, product development and both online and physical channels.

What this means for hiring. The strongest impact is likely to be in store operations, ecommerce, logistics and customer loyalty roles as retailers invest in technology, online growth, distribution and new store openings. Leadership and head office roles linked to growth strategies, category development and customer experience may also be affected.

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