&lt;p&gt;As one of the Best Big Companies to Work For, we have a rich history of loving our customers and looking after our teams.&lt;/p&gt; 
&lt;p&gt;We understand that success is achieved through our people, and we are searching for &lt;strong&gt;a Senior Loyalty Manager &lt;/strong&gt;to join our growing business.&lt;/p&gt; 
&lt;p&gt; &lt;/p&gt; 
&lt;p&gt;&lt;strong&gt;Purpose of the role:&lt;/strong&gt;&lt;/p&gt; 
&lt;p&gt;The&lt;strong&gt; Senior Loyalty Manager&lt;/strong&gt; is accountable for defining and leading Iceland Foods’ online loyalty strategy, driving customer retention, frequency and lifetime value. This role owns the end-to-end online loyalty proposition, ensuring it delivers tangible commercial growth, deepens customer relationships and differentiates Iceland’s online offer in a highly competitive grocery market.&lt;/p&gt; 
&lt;h2&gt;&lt;strong&gt;Key Responsibilities:&lt;/strong&gt;&lt;/h2&gt; 
&lt;h3&gt;&lt;strong&gt;Online Loyalty Strategy &amp; Proposition&lt;/strong&gt;&lt;/h3&gt; 
&lt;ul&gt; 
&lt;li&gt;Define and own the online loyalty vision and roadmap for Iceland&lt;/li&gt; 
&lt;li&gt;Lead the evolution of the loyalty proposition&lt;/li&gt; 
&lt;li&gt;Ensure the loyalty offer is distinctive and commercially viable&lt;/li&gt; 
&lt;li&gt;Translate business strategy into clear loyalty priorities&lt;/li&gt; 
&lt;/ul&gt; 
&lt;h3&gt;&lt;strong&gt;Commercial Ownership &amp; Performance&lt;/strong&gt;&lt;/h3&gt; 
&lt;ul&gt; 
&lt;li&gt;Own loyalty performance including retention, frequency and CLV&lt;/li&gt; 
&lt;li&gt;Manage loyalty business cases and forecasting&lt;/li&gt; 
&lt;li&gt;Identify incremental revenue and margin opportunities&lt;/li&gt; 
&lt;li&gt;Optimise programme economics through test-and-learn&lt;/li&gt; 
&lt;/ul&gt; 
&lt;h3&gt;&lt;strong&gt;Ecommerce &amp; Customer Experience&lt;/strong&gt;&lt;/h3&gt; 
&lt;ul&gt; 
&lt;li&gt;Embed loyalty across online customer journeys&lt;/li&gt; 
&lt;li&gt;Work with CRO, UX and product teams&lt;/li&gt; 
&lt;li&gt;Use loyalty to support wider ecommerce growth initiatives&lt;/li&gt; 
&lt;/ul&gt; 
&lt;h3&gt;&lt;strong&gt;Data, Insight &amp; Personalisation&lt;/strong&gt;&lt;/h3&gt; 
&lt;ul&gt; 
&lt;li&gt;Leverage first-party data for segmentation and targeting&lt;/li&gt; 
&lt;li&gt;Partner with CRM and insight teams&lt;/li&gt; 
&lt;li&gt;Champion experimentation and data-led decisions&lt;/li&gt; 
&lt;/ul&gt; 
&lt;h3&gt;&lt;strong&gt;Cross-Functional Leadership&lt;/strong&gt;&lt;/h3&gt; 
&lt;ul&gt; 
&lt;li&gt;Act as the senior loyalty lead across the business&lt;/li&gt; 
&lt;li&gt;Influence senior stakeholders&lt;/li&gt; 
&lt;li&gt;Manage technology partners and suppliers&lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt; &lt;/p&gt; 
&lt;h2&gt;&lt;strong&gt;Skills &amp; Experience&lt;/strong&gt;&lt;/h2&gt; 
&lt;h3&gt;&lt;strong&gt;Essential&lt;/strong&gt;&lt;/h3&gt; 
&lt;ul&gt; 
&lt;li&gt;Extensive experience managing a loyalty proposition.&lt;/li&gt; 
&lt;li&gt;Strong commercial and analytical capability&lt;/li&gt; 
&lt;li&gt;Deep understanding of ecommerce customer journeys&lt;/li&gt; 
&lt;li&gt;Experience influencing senior stakeholders&lt;/li&gt; 
&lt;/ul&gt; 
&lt;h3&gt;&lt;strong&gt;Desirable&lt;/strong&gt;&lt;/h3&gt; 
&lt;ul&gt; 
&lt;li&gt;Grocery or FMCG ecommerce experience&lt;/li&gt; 
&lt;li&gt;Experience launching or transforming loyalty programmes&lt;/li&gt; 
&lt;li&gt;Knowledge of CRM and loyalty platforms&lt;/li&gt; 
&lt;/ul&gt; 
&lt;h2&gt;&lt;strong&gt;What Success Looks Like&lt;/strong&gt;&lt;/h2&gt; 
&lt;ul&gt; 
&lt;li&gt;Improved customer retention, frequency and lifetime value across online and instore.&lt;/li&gt; 
&lt;li&gt;Clear commercial ROI from loyalty initiatives&lt;/li&gt; 
&lt;li&gt;Loyalty embedded across the customer journey&lt;/li&gt; 
&lt;li&gt;Strong internal alignment around loyalty as a growth lever&lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt; &lt;/p&gt; 
&lt;p&gt;&lt;strong&gt;Benefits and rewards:&lt;/strong&gt;&lt;/p&gt; 
&lt;p&gt;🏆 Best Place to Work 2026&lt;/p&gt; 
&lt;p&gt; &lt;/p&gt; 
&lt;p&gt;👥 Supportive and collaborative team&lt;/p&gt; 
&lt;p&gt; &lt;/p&gt; 
&lt;p&gt;🩺 Healthcare and cash back plans&lt;/p&gt; 
&lt;p&gt; &lt;/p&gt; 
&lt;p&gt;💰 15% discount in our stores and 30% discount in our group restaurants&lt;/p&gt; 
&lt;p&gt; &lt;/p&gt; 
&lt;p&gt;🛍️ Partner discounts&lt;/p&gt; 
&lt;p&gt; &lt;/p&gt; 
&lt;p&gt;🍴 Subsidised on site restaurant and Costa (Head Office)&lt;/p&gt; 
&lt;p&gt; &lt;/p&gt; 
&lt;p&gt;🫶🏽 Mental, physical and financial wellbeing support&lt;/p&gt;