A great cover letter can be the difference between getting overlooked and getting an interview. It gives you the chance to explain why you're the right fit for the role and demonstrate genuine interest in the company.
Recruiters don't have time to read lengthy letters.
Aim for:
One page is more than enough.
Generic cover letters rarely work.
The more personalised your letter, the more impact it will have.
Don't simply repeat your CV. Instead, explain:
Use achievements and examples wherever possible.
Avoid clichés such as "I hope you are well" or "Please find attached my CV."
Start with a strong opening that immediately highlights your suitability for the role.
Before sending:
Avoid:
Your cover letter should be professional, positive and confident.
If your cover letter could be sent to any employer without changing a word, it's too generic. Tailor every application and focus on what you can do for the employer - not just what you want from the job.