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How to Write a Cover Letter That Gets You Noticed

A great cover letter can be the difference between getting overlooked and getting an interview. It gives you the chance to explain why you're the right fit for the role and demonstrate genuine interest in the company.

Keep it Short

Recruiters don't have time to read lengthy letters.

Aim for:

• A brief introduction.
• A short paragraph highlighting your most relevant experience.
• A confident closing statement.

One page is more than enough.

Tailor it Every Time

Generic cover letters rarely work.

• Refer to the specific role and company.
• Match your skills and experience to the job requirements.
• Explain why you're interested in the opportunity.

The more personalised your letter, the more impact it will have.

Focus on Value

Don't simply repeat your CV. Instead, explain:

• What makes you a strong candidate.
• How your experience relates to the role.
• What you can contribute to the business.

Use achievements and examples wherever possible.

Get Straight to the Point

Avoid clichés such as "I hope you are well" or "Please find attached my CV."

Start with a strong opening that immediately highlights your suitability for the role.

Check the Basics

Before sending:

• Proofread carefully.
• Check spelling and grammar.
• Use a clear, professional layout.
• Address the hiring manager by name if possible.

Keep it Professional

Avoid:

• Emojis
• Text speak
• Slang
• Unnecessary personal information

Your cover letter should be professional, positive and confident.

Final Tip

If your cover letter could be sent to any employer without changing a word, it's too generic. Tailor every application and focus on what you can do for the employer - not just what you want from the job.