About Smiggle
Smiggle is a globally recognised children's stationery and lifestyle brand, renowned for its vibrant, creative and trend-led product offering. Since launching in Melbourne in 2003, the brand has built a distinctive retail identity centred on colour, innovation and self-expression, creating engaging shopping experiences that resonate with children and families alike.
As part of Premier Retail, alongside sister brand Peter Alexander, Smiggle has grown significantly beyond its Australian roots and now operates across multiple international markets. With hundreds of standalone stores and wholesale locations worldwide, the business continues to expand its global presence while remaining committed to delivering fun, imaginative and customer-focused retail experiences.
Products
Smiggle is a globally recognised stationery and lifestyle brand, renowned for its innovative, colourful and trend-led products. Designed in Melbourne, Australia, the brand offers a unique range of school essentials, accessories and collectibles that inspire creativity and self-expression. Through original product design, exclusive collaborations and engaging customer experiences, Smiggle continues to delight children and families across its international store network.
Stores
Smiggle delivers a distinctive retail experience designed to inspire creativity, imagination and fun. Its vibrant, interactive stores encourage customers to explore colourful, trend-led collections in an engaging environment that balances discovery with convenience. From school essentials to lifestyle accessories, every aspect of the customer journey is designed to reflect the brand's playful personality while creating memorable experiences for children, families and fans of all ages.
Community
Community impact is an important part of Smiggle's values and purpose. Committed to inspiring confidence, creativity and a love of learning in young people, the brand actively supports charities, community initiatives and organisations that help children and families thrive. Through its partnerships and fundraising efforts, Smiggle aims to make a positive difference beyond retail, championing causes that support education, wellbeing and opportunities for the next generation.
Smiggle Team
Smiggle offers a fun, energetic and rewarding retail environment where creativity, customer service and teamwork are at the heart of the experience. The brand is passionate about attracting enthusiastic, customer-focused individuals who bring energy and personality to every interaction. Whether supporting customers on the shop floor or leading high-performing teams, Smiggle colleagues play a key role in creating the engaging and memorable experiences that make the brand a favourite for children and families around the world.
Inspiring Creativity, Colour & Fun Since 2003
Inspired by Smiggle?
If you're seeking a career with an international retail brand that champions creativity, innovation and self-expression, Smiggle offers the opportunity to be part of a business that brings colour and fun to millions of customers worldwide. From store teams to support functions, colleagues play a key role in delivering the energetic and engaging experiences that make Smiggle a global retail success story.
RHR works with a wide range of leading employers across financial services, technology, and client-focused industries, helping talented professionals find organisations where they can grow, succeed, and make a meaningful impact.
Your next career opportunity with a forward-thinking global business could be waiting.