Tesco and Holland & Barrett have teamed up to introduce a health and wellbeing concept within Tesco’s supermarkets across the UK.

The first store to introduce the concept is the Tesco Extra branch in Dudley, with a number of further concession in the pipeline for later in the summer.

Matt Davies, Tesco UK and ROI chief executive, said: “We’re always looking at new ways our stores can best serve the needs of our customers, so we’re excited to be embarking on this partnership with such a recognised and trusted brand as Holland and Barrett. The new concessions will provide an exciting new offer for our customers that will complement our Tesco stores.”

Holland & Barrett chief executive Peter Aldis said: “This pilot is a fantastic opportunity to demonstrate the value of a partnership between two trusted and complementary brands in retail and we are excited to be exploring with Tesco how their customers respond to this innovative in-store concept.”